Blue Savage

Before Slay All Day was called 'Slay all they' it had the name 'Blue Savage'.

It had the name 'Blue Savage', because we are all a little savage inside. After some time we wanted the link the brand closer to hiphop. So Blue savage was no more and Slay all day was born. Our old stock of shirts is still branded 'Blue Savage' on the back. So if you see some shirts with the 'Blue savage' logo on it, it means that they are owner of the very first Slay All Day shirts. 

At Slay All Day we believe that hip-hop is more than a genre.

Hip-hop is all around us.
It is so deeply rooted in our lives that it influences
our fashion...
our food....
the way we walk....
and the way we talk....

We celebrate hip-hop culture.

We do this by making it easy to express your love for hip-hop in a subtle way.
No over the top imagery, but simple and clear linework. 
That's why our products don't scream hip-hop culture, but breath it. 

Our Goal?

Educate and inspire through Hip-hop

From the struggles on the streets to the triumphs of the human spirit, hip-hop uncovers untold stories, inviting us to see the world through a different set of eyes.

Anyone can benefit from a different point of view.

Therefore our goal is to spread the stories that hip-hop brings.

Our Values

If you don't stand for something, you fall for everything. - Chuck D

01

Self-expression

Hip-hop, a genre that originated in the streets of New York City in the 1970s, has always been about self-expression, creativity, and individuality.

02

Creativity

We embrace and celebrate the artistic and creative spirit of hip-hop through our unique illustrations, pushing boundaries and delivering innovative designs.

03

Respect

We honor the authentic essence of hip-hop culture, respecting its roots, history, and diverse voices.

01

Self-expression

Hip-hop, a genre that originated in the streets of New York City in the 1970s, has always been about self-expression, creativity, and individuality.

02

Creativity

We embrace and celebrate the artistic and creative spirit of hip-hop through our unique illustrations, pushing boundaries and delivering innovative designs.

03

Respect

We honor the authentic essence of hip-hop culture, respecting its roots, history, and diverse voices.

Designed in Amsterdam

From ideation to realization, we pour our passion into each piece.
All our designs are illustrated by us in the center of Amsterdam.

Sustainable from Portugal

From the careful selection of materials to responsible manufacturing processes, we ensure that every item is made with respect for both people and the planet.

For the love of Hip-hop

With a deep-rooted love for hip-hop, our creations are a celebration of the genre. In every stitch and brushstroke, hip-hop culture takes center stage.